CoP3 // Practical Synthesis

The sysnthesis between the theoretical and practical element of this module is formed from the reactions of most designers I have studied during the research part of the written element. I came to the conclusion that most designers have seen the role of a designer in the music industry take a creative hit, since the digital age has taken over. MP3's, Downloading and File Sharing have resulted in the demise of the physical album cover. Most of the album art that is created in todays modern market end up as a mostly screen based product. The physicality and ownership of purchasing music has definitely been effected by this.

The era of the 12" vinyl seemed to be the best time to be a designer for the music industry, when the format large, the product was always physical and consumer took pride in owning records and gaining a vast collection.
The music industry also boomed around the 60's and 70's with the development in the popularity of rock music and psychedelic free thinking helped both musicians and designers open their mind to the possibilities of design which in turn provoked a unique and revolutionary response, which resulted in both music and album art that is still hugely famous and popular over 50 years later.
Since the end of the vinyl record it seems much of the benefits that it brought have been lost with it, even though vinyl is becoming popular again to many, the constant development of technology is making it look more and more likely that design in music will take a mostly digital path, which is seen as a positive step as the development of new technology will develop visuals and audio to new levels and their will always be new, innovative and creative thinkers to take it to the next level.
However, takings design in music digital would result in less physical products being made, which in esence could ultimately cause the consumer to loose pride and ownership in their music collection which seemed so important just a few years ago.

Therefore my practical element aims to try of apply the physicality of the 12" vinyl to more modern formats, so even though the development of digital design will continue, designers can still be able to apply their designs to a physical outcome which in turn can be owned, used or displayed by proud music fans.