CoP // Online research Sources for CoP Publication

General Psychology of Logo Research

Mikey Scott Pinterest Board Psychology of logos, Colour and shape - http://pinterest.com/mikeyscottjr/psychology-of-logos-colour-and-shape-infographics/

Web Designer Depot - http://www.webdesignerdepot.com/2012/08/the-psychology-of-logo-design/

UnderStanding the Psychology of Logos - http://creativefan.com/understanding-the-psychology-of-logo-design/

The Psychology of Logo Design - http://www.optimus01.co.za/psychology-of-logo-design/

Logos: Branded For Life - http://www.psychologytoday.com/articles/200805/logos-branded-life


Colour

I visited numerous more source for the psychology of colour as it seems to be quite a common subjet of study so finding research on it wasn't a problem, however they all said a variation of the same thing which is good news.

The Psychology of Colour in Logos -http://www.huffingtonpost.com/brian-honigman/psychology-color-design-infographic_b_2516608.html

The Psychology of colour - http://www.colour-affects.co.uk/psychological-properties-of-colours

BBC Home Design - The Psychology of colour - http://www.bbc.co.uk/homes/design/colour_psychologyofcolour.shtml#blue_

Colour Psychology - http://www.infoplease.com/spot/colors1.html

Shape

Design Skills - The Psychology of shape - http://www.design-skills.org/the_psychology_of_forms.html

CSU - http://www.csustan.edu/oit/WebServices/SupportResources/PsychOfShapes.html

The Psychology of Shapes and symbols in graphic design - http://www.flintriver.co.uk/blog/item/22-the-psychology-of-shapes-and-symbols-in-graphic-design

CoP // Publication Concept Boards

Psychology of Logos Publication - Concept Boards

To show my current progress in developing a concept for my publication, I have created these boards to explain the direction I intend to take this book in, I have tried to highlight the main areas I have researched and intend to incorporate in the publication.

The flow chart explains the way i intend to structure the content of the publication, and the remaining boards outline the content I will be including.

CoP // Psychology of logos Inforgraphic research

I have gathered a range of inforgraphics that help visually explain the psychology of logos, colour and shape, I will use these to help give me inspiration of how the publication could be designed, I also may contain some infographic style diagrams in my publication so these are really helpful.

Pinterest Psychology of Logos, Colour and Shape Inforgraphics - http://pinterest.com/mikeyscottjr/psychology-of-logos-colour-and-shape-infographics/

CoP // The Psychology of logos - Shapes

Shapes - Sarah Wallace


Like colors, our minds are pre-disposed to react on some level to certain shapes. It may not seem like it but the way a line curves or remains straight can trigger certain sub-conscious connotations. Even in its incredible simplicity, the Nike logo uses shape to convey movement, and athleticism. By using shapes and lines thoughtfully any logo can create the desired tone.

Round / Circular Shapes

Rounded shapes like circles can speak to emotions. Rings are the symbolic shape relating to love, marriage and relationships and can carry those connotations in any composition. They also symbolize friendship, care and support which makes circles useful in designs related to community.

Angular shapes - Square / Triangle / Rectangle etc.

Angular shapes like triangles and squares can represent balance and stability. Their straight lines and angles can indicate structure and reliability, making them a useful shape to convey professionalism, organization and efficiency. But on their own they can be a little dull. However they can tilted or combined with other shapes to add visual interest.

Lines - Curved / Horizontal / Vertical

Lines can be used in a number of ways in logo design. The direction of the lines and whether they are rounded or jagged can also have a significant impact on how they are perceived. Horizontal and curved lines have a more feminine connotation. They can be used to indicate flow and tranquility; however horizontal lines can also give an impression of peace and stillness. Curvy lines on the other hand can show motion and happiness. Vertical lines are much more aggressive in nature and have a far more masculine energy, as do straight lines and angles. Vertical lines are bold and powerful and jagged lines can create a sense of action and vitality.