Design Process - How to travel as a businessman Research

I have been given the task of finding what businessmen need or use while they are traveling, obviously our design can only be limited to what a passport shaped book can hold, there would be no chance of incorporating technology as that would be unrealistic due to cost.

I came across this article which suggests the top 5 gadgets a businessman would need on the go, these will all be technology based but i still thought it may be useful to understand what a general business man might need. 

Click HERE is the website to see the article.

Such gadgets as projectors we can't take influence from but if you consider the receipt scanner then it is obvious a business man would need some way to keep track of his spending and keep receipts, so we could maybe incorporate some form of travel spending log and maybe a compartment to hold the receipts so they could store them all in a safe place and then could be handed back to the business on their return.

This could evolve into a book that would be sent to businesses who regularly have employees travel abroad, and could hold all different  countries information, useful phrases, currency etc. 

The lists of countries and their useful information could also include telephone numbers of business partners or emergency contacts so they could always keep it on them,

Below I have placed a link to an article on the ehow website about the 10 business man must haves.

http://www.ehow.com/info_12102883_10-things-businessman-needs.html

The points i picked out from the 10 in the above link, that maybe we could try and incorporate into the design;

• Organiser- to keep track of schedule often useful to have a calender.

The design could have a diary aspect to it which could include a calender or some sort of yearly planner, obviously it couldnt be a diary as then it would loose every aspect of the how to all together.

• Business cards, handy to travel with business cards to hand them out at an available opportunity

We could incorporate a pocket for business cards so if he travels with the help guide he will always have them handy.

Quantitive, Qualitive, Primary and Secondary research on - How do you paddle a canoe?

There is often confusion about what ta canoe is and how it differs to a Kayak and when learning how to paddle a canoe i think it is quite important to understand these differences.

http://en.wikipedia.org/wiki/Canoe

Above you will find the link to the Wiki page explaining what a canoe is, but as this task is to research how to paddle a canoe i shall quickly show the information that is relevant for this task.

Main facts about canoes

• A narrow boat, typically with an open top.
• Usually human powered by either single or double bladed paddles
• Usually pointed at both the Bow and Stern 
• More commonly propelled by 2 people but it can vary

I also found some useful websites if you want to learn to paddle a Canoe

In still water the J-stroke is considered the most efficient technique: 

• http://www.redrockstore.com/Jstroke/index.html

The Draw stroke is a dfferent stroke that can be learned but allows you to steer the boat without switching sides:

• http://www.redrockstore.com/Jstroke/drawstroke.htm

A useful stoke for the driver at the stern of the boat: is  Sweep stroke

• http://www.redrockstore.com/Jstroke/sweepstroke.htm

 I stumbled upon this website that doesn't have any information about paddling canoes, but it has a lot about kayaks and is actually quite and interesting insight into the sports of kayaking and canoeing. 

• http://www.canoekayak.com/

 and if you want to specifically learn about how to paddle a kayak then this page and instructional video gives many pointers. 

• Virtual Coach: Power Paddling - Sean Morley | Canoe & Kayak Magazine

There are a few techniques that are majorly important when paddling a canoe or kayak;

 quoted from an article by Sean Morley on the Canoe & Kayak website

'ROTATION, ROTATION, ROTATION: The key to efficient paddling is torso rotation, which allows you to use the powerful muscles of your torso and lower body to move the boat. Proper rotation requires good posture, so the first thing to do is sit up straight with your spine pressed against the back of the seat. This allows you to rotate your whole torso, from the shoulders right through to the buttocks. Try this drill: Rotate forward and touch the power face of the blade to the opposite side of the boat.

GRIP THE WATER: Think of the paddle blade as an extension of your palm, and use it to grip the water. The point is not to pull the paddle through the water; it’s to push the boat past the blade. Place the blade as close to the hull as possible, and make sure it is securely planted before you apply power. A good catch is almost silent. Spear the water. You want to avoid the plop and minimize the splash.

A WHOLE-BODY EXERCISE: Apply power to the paddle by unwinding your torso. You should feel the connection from the face of the blade all the way to your feet. Your arms remain straight but not locked—their primary role is not to generate power, but to transfer force generated by the much larger muscle groups of the torso, hips and legs. Try this drill on land: Sitting in the catch position with a partner standing to one side, brace your foot against your partner’s and hook the power face of your paddle blade behind his calf. When you apply pressure you’ll feel the full-body connection. Then try it without bracing your foot.

RELEASE AT THE HIPS: To maintain the best grip on the water, the blade should arc from a spot just outside your toes at the catch, to a place about 18 inches outside your hips at the release. It’s not a straight line. It’s more like a J. The stroke becomes much less efficient when the hips pass in front of the blade, so resist the temptation to lengthen the last part of the stroke.

RIDE THE GLIDE: Let the kayak run as you rotate forward toward the next catch. This “air time” gets the most out of efficient power application. It gives you a moment to relax, and also to think about fundamentals: a relaxed grip, loose hips, and rotation, rotation, rotation.'

For some primary research I have designed a quick Questionnaire for avid canoeists to  fill out, I think the questions asked should give me a a decent idea of how to paddle a canoe.

Context of practice essay question and 5 book bibleography.

The essay question I have chosen is;

'Advertising doesn't sell things; all advertising does is change the way people think or feel' (Jeremy Bullmore). Evaluate this statement with reference to selected critical theories (past and present).

Bibliography

1. Zyman.S, (2000), 'The End of Advertising as we Know it.', New Jersey, US, John Wiley & Sons Inc.

An insight into the changes of advertising, may be useful to research modern day advertising techniques.

2. Jewler.A.J & Drewniany.B.L, (2005) 'Creative Strategy in Advertising, eighth edition', California, US, Thomas Wadsworth

Understanding your target audience is an important element of advertising and this book is all about advertising techniques to attract audience.

3. Caples.J, Revised by Hahn.E, (1997) 'Tested Advertising Methods, fifth edition', US, Prentice Hall

It claims it is the "Bible" of advertising techniques.

4. Goddard.A (1998) 'The Language of Advertising', London, Routledge

How people use Advertising to manipulate an audience.

5. Phillips.J.M (1997) 'Ethics & Manipulation in Advertising', Westport, CT, US, Greenwood Publishing Group Inc.

Based on manipulative advertising and consumer choice.

Design Skills Module OUGD403 self evaluation.

1. What skills have you developed through this module and how effectively do you think you have applied them?

Since the start of the course I feel I have improved in idea development, I now have more confidence when starting a brief and creating initial ideas as well as improving the presentation and quality of a finished design.

I also have found I have developed skills in critiques both inside and outside the crit process, I have found that I am taking constructive feedback from peers and tutors on working briefs and using it to improve design ideas. 

I have formed new knowledge on illustrator which I didn't use much at all prior to this course.

While sketing design ideas or neatly hand drawing briefs I have found my illustration, sketch / drawing technique is slowly improving which allows me more opportunity to develop ideas on paper before I take them onto the computers, this still needs much more improvement but I feel I am heading in the right direction.

2. What approaches to/ methods of idea generation have you developed and how have they informed your design development process?

I found doing more research can influence my idea my idea generation, I still feel I need to document more research than I do, but I am pleased with my ongoing progress as I do much more now than I ever have done before.

I still want to develop my usage of design sheets to encourage more initial sketches and ideas as well as development of existing ideas to a level where I can take them straight onto the computer, already with a confident design idea.

3. What strengths can you identify in your work and how have/ will you capitalise on these?

I think my design ideas are improving, I am happy with the finished pieces I have produced for most of the briefs, and as my knowledge of design improves in general I am creating more of a confident opinion on design that I do and don't ;like as well as trying to use more designers I like as influence.
I am not sure if this counts as strengths in my work but I believe i have strengths when it comes to crit processes, i am a little more confident than some other people so therefore I feel more confident talking to peers about mine and their work, and over the past few weeks I have found that many people have used ideas I have suggested in crits.

4. What weaknesses can you identify in your work and how will you address these in the future?

A lack of initial ideas i think is a weakness that i need to address, I find having such short brief timescales means it is difficult for me to get a lot of design sheets of initial ideas before i decide on a final design concept, so in general I think i need to improve my time management as well as organisation skills would help, even though i feel i have improved on time management and organisation it still has much more room for improvement. I should probably do more research before starting idea generation. However as the briefs go on I have improved the quantity of research i blog, I hope to carry on progressing further in this area.

5. Identify 5 things that you will do differently next time and what you expect to gain from doing these.

• More initial ideas - To give me a wider range of ideas to choose from and develop.
• More initial research- To improve my knowledge on the subject of the brief as well as knowledge in existing graphics design.
• Use crit feedback to develop FINISHED designs even further
• Take techniques I have learned and do self progression and research on these techniques to continue development.
• Work harder to aim towards perfection before printing final finished designs as I tend to not check over my computer work as closely as i should, resulting in some avoidable mistakes on final prints.

6. How would you grade yourself in the following areas? 

5 = excellent  4= very good  3= good   2= average 1= poor

• Attendance - 5
• Puntuality - 5
• Motivation - 4
• Commitment - 4
• Quantity of work - 3
• Quality of worked produced- 4
• Contribution to the group - 4

Proverbally yours// Mailshot research

Fold Ideas for Mail shot

 I found this design for a sanitary ware manufacturer, I will possibly use this design OR use this design for influence, as the fold into the envelope would be perfect doubling up with the fact that the outcome is round which I can easily link to my 'Time' theme.

After doing some mock ups I have found the fold is quite easy and i would need to make the circle 320mm x 320mm to produce a  160mmx110mm envelope.

in the same book I found this design idea, I am not so keen on this one but i quite like the idea of having separate tabs for each page, but after trying out the mock ups I have found the way I would have wanted to do it doesn't completely work, an leaves the final page without a tab OR a tab on the wrong side of the leaflet.

Proverbally yours// Mailshot research

Cancer research uk advertisement campaign.
Cancer research uk does not seem to have many poster or paper advertisements, it mainly focuses on the media of video to create awareness, this is the latest 2010 advertisement campaign focusing on real cancer sufferers, survivors or cancer research professionals. 

 Here is an older advert based on a similar concept as the first, but this is from 2009, they appear to promote the charity by quite shocking heart wrenching way
  

There is not much graphically based design to get inspiration from but the way the message is portrayed is an insight into how charities in general produce attention and results.

Proverbally yours// Mailshot research

 Research on most common forms of cancer found here

Deaths from common cancers - UK mortality statistics

This page presents statistics for the most common causes of cancer death in the UK.

On this page:

• Twenty most common causes of cancer death
• Top ten causes of cancer death in males
• Top ten causes of cancer death in females

• Trends over time
• Deaths from cancer of an unknown primary

 

Twenty most common causes of cancer death

Deaths from cancers of the lung, bowel, breast and prostate together account for 47% of all cancer deaths. The 20 most common causes of death from cancer are shown in Figure 2.1.1-3

Figure 2.1: The 20 Most Common Causes of Cancer Death  UK, 2009

* Colorectum including anus (C18-C21)  ** 8% of all female cancer deaths and 6% of all male cancer deaths are registered without specification of the primary site

More than 1 in 5 (22%) of all cancer deaths are from lung cancer. Colorectal cancer was the second most common cause of cancer death (10%) and, despite being extremely rare in men, breast cancer was the third most common cause of cancer death in all persons (8%).
Cigarette smoking has been identified as the single most important cause of preventable death in the UK. Overall, more than a quarter of all deaths from cancer, including an estimated 90% of lung cancer deaths, are linked to tobacco smoking.4
More information on mortality from different cancers can be found using the types of cancer menu.

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Top ten causes of cancer death in males

The top ten most common causes of cancer death in males are shown in Figures 2.2 and 2.3. Despite the fall in male lung cancer mortality rates, lung cancer is still by far the most common cause of male death from cancer, accounting for just under a quarter (24%) of all male cancer deaths with 19,724 deaths from lung cancer in 2009 in the UK.1-3

Figure 2.2: The 10 Most Common Causes of Cancer Death in Males, UK, 2009

* Colorectum including anus (C18-C21)  ** 6% of all male cancer deaths are registered without specification of the primary site

Prostate cancer was the second most common cause of cancer death in men (10,382 deaths), accounting for 13% of all male deaths from cancer. Colorectal cancer caused 8,600 deaths in men in 2009, accounting for 10% of all male cancer mortality.
These three cancers - lung, prostate and colorectal - together accounted for just under half (47.2%) of all male cancer mortality in 2009.

Figure 2.3: The 10 Most Common Causes of Cancer Death in Males, Percentages of All Cancer Deaths (C00-97), UK, 2009

* Colorectum including anus (C18-C21)  ** 6% of all male cancer deaths are registered without specification of the primary site

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Top ten causes of cancer death in females

Lung cancer also causes the largest proportion of cancer deaths in females in the UK at 21% in 2009 (Figures 2.4 and 2.5).1-3

Figure 2.4: The 10 Most Common Causes of Cancer Death in Females, UK, 2009

* Colorectum including anus (C18-C21) ** 8% of all female cancer deaths are registered without specification of the primary site

There were 15,265 female lung cancer deaths in the UK in 2009. Breast cancer was the second most common cause of female cancer death, with 11,651 deaths and accounted for 16% of all female cancer mortality. Colorectal cancer was responsible for 7,308 (10%) female cancer deaths.

Deaths from lung, breast and colorectal cancers together account for nearly half (46%) of all female cancer mortality.
Please note: uterine cancer here refers to cancer of the uterus in addition to unspecified cancers of the uterus (ICD-10 codes C54+C55) - more information can be found in the incidence section on cancer of the uterus.

Figure 2.5: The 10 Most Common Causes of Cancer Death in Females, Percentages of All Cancer Deaths (C00-C97), UK, 2009

* Colorectum including anus (C18-C21) ** 8% of all female cancer deaths are registered without specification of the primary site

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Trends over time

Mortality rates for the majority of cancer types have decreased in the past 10 years (Figure 2.6 and 2.7). Apart from female lung cancer, all of the four most common causes of cancer death - lung, bowel, female breast and prostate cancers - have seen decreases in the last decade, with male lung cancer dropping by almost one fifth (-19%), and female breast cancer by -18%. The largest falls in mortality were for stomach cancer (37% drop in males and 33% drop in females); and cervical cancer (30% drop), between 1998-2000 and 2007-2009.

Figure 2.6: The 20 Most Common Causes of Cancer Death, Percentage Change in European Age-Standardised Three Year Average Mortality Rates, Males, UK, 1998-2000 and 2007-2009

* Colorectum including anus (C18-C21) **Mesothelioma trends are for 2001-2003 and 2007-2009

Figure 2.7: The 20 Most Common Causes of Cancer Death, Percentage Change in European Age-Standardised Three Year Average Mortality Rates, Females, UK, 1998-2000 and 2007-2009

* Colorectum including anus (C18-C21) **Mesothelioma trends are for 2001-2003 and 2007-2009

For the same period, the mortality rate has increased for some of the major cancers. Liver cancer mortality rates have increased by more than a third in males (+34%) and by 30% in females, uterine (womb) cancer by +12% and malignant melanoma in males by 17%.
More information on mortality from different cancers can be found using the types of cancer menu.

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Deaths from cancer of an unknown primary

Deaths for cancer of unknown primary (CUP, also known as malignancy of unknown origin or cancer registered without specification of primary site) accounted for 6% (4,962) of cancer deaths in males and 8% (5,831) of cancer deaths in females in 2009 in the UK.

CUP is quite rare as a cause of death under the age of 40, but nearly three in five deaths from CUP (59%) occurred in persons aged 75 and over (2007-2009). There was, however, some variation between the sexes, with 54% of deaths in males from CUP being in the elderly compared with 64% of female death from CUP.

There is no standard definition of CUP, which means that the true mortality of this disease may be underestimated.5 CUP is coded by ICD-10 codes C77-C80.

Context of practice - 5 pieces of design I find visually pleasing

 Nutritious Breakfast by Chow Hon Lam,
An interesting and comedic design idea, bold colours bur maintaining a simplicity which adds to the design.

Clockwork Orange poster design
Again another simple design, I really like large areas of space or colour i think they add a huge amount to a design, cleverly simple and brilliant type.

  
The IT Crowd introduction
 I think it's a good animation with the mix of styles one being the pixelated 2D 80's console style juxtaposed with the modern 3d style computer animation, it gives a visually interesting image of what the show is about

The Mighty Book Of Boosh - page spread
I really like the hair sketches again with the simplicity and the layout of the drawings works fantastically with the detail of the illustrations, it doesn't cause confusion, I also really like the type and colour change in tone,

Materia LP and singles by Playful
For a change I actually like the complexity and detail of this design but there is still a lot of space, but with the gradient changes throughout i just think it's a nice looking album cover.

 

Lecture notes 3 - Graffiti and Street Art

• The word Graffiti derives from the Italian word, 'Graffiato', translation as 'Scratched'
• People argue the earliest forms of graffiti comes from story telling by image, cave drawings found in Lasaux in France
• Also similar styles were found in the ruins of Pompei from Roman times ('Name was here')

1970's NewYork

• Hip Hop culture
• Found on Railroad carriages (travels around cities and states)
• Represents Unrepresented groups

• Jean Basquait creates the street art persona 'Samo' deriving from the phrase 'Same Ol' Shit' famous for character based graffiti, 
• Until 1978 when came 'The death of Samo'
• Jean Basquait was then known as a Neo Expressionist and worked with Andy Warhol in he early 1980's
• 6 Months after the death of Warhol, Basquait died of a heroin overdose.

Keith Haring

• Keith Haring has been a big influence on street art, being the creator of 'Radiant Baby' (seen above)
• He drew on anything and everything
• Him and his designs traveled the world
• He used Subway advertisements as starting point
• He Created 'Pop-Shop' selling his designs on t-shirts, toys and posters, it was known as a celebraty hang out.

• Also around this time in the early 80's 
• John Fekner 'Broke Promises'

• Jenny Holzer 'Times Square Show', She used Lights and text to put her messages and statements across.

Berlin Wall

• Stencil Graffiti
• Comment on lack of Available brands

Influencial Street Artists

• Tats Cru designs in 1997 were used for a coca cola commercial

• Street artist called Invader who's art consists of mosaics of 'Space Invader' characters and situates them around cities, often focusing on the location rather than message, Many of the locations work so if a map was designed with all the locations highlighted it would form a giant space invader on the map.

• Obviously 2 of the most famous street artists Banksy and Shepherd Fairy

• Parisian Photographer Jr Fauela Morro Da Provienda, Rio
• Uses Photos and enlarges them to a huge scale and puts them on house fronts.

• Blu (Italian) and Os Gemeos (Brazil) Collaborate and use disused bruildings to convey political messages

• Corsa adverts using graffiti as a basis for selling products

• 123 Klan (France) Turned graphic designers but still keeping original style.

• Moose- Paul Curtis (Leeds) uses Reverse graffiti where he takes an outdoor surface and cleans it using pressure washers to create art by cleaning areas and contrasting them with dirty areas.

• Sam3, Only uses Black paint creating silhouette type art, turning the city into a stage. 

• Uhils (Alexandre Farto (Portugal)) Chips away at plaster on walls to create art pieces

Female Graffiti artists

• Diva (Brooklyn)
• Fafi (France) using Characters she calls 'Fafinetes'
• Missvan
• Herakut - Collaboration between Hera and Akut
• Swoon

Wall in Palestine 

• Recorded in book 'Art of Resitance'
• Making the daunting wall more light hearted
• Graffiti is there for freedom and conversation between artists
• it is found that the graffiti in Palestine focuses on the obvious serious matters.

Modernist and post modernist examples of graphic design.

 Example of Modernist design.

This is a modernist design ' Dolomiti dove passa la Sad' from 1929 by Franz Lenhart, Very simple design small amount of flat bold colour. It does use a simple legible typeface for the headline but then has quite a difficult script font at the bottom which some may argue leads the text into decretive but illegible, which is not a modernist trait. However the overall design does exactly what it needs to, to promote a travel booklet and doesn't complicate itself for the sake of decoration. 

Example of Post Modernist design.

I used the Lou Reed album promotion design by Stefan Sagmeister to identify a post modern design, it is obviously form over function, where text is used mainly as image and legibility becomes the types second function, due to the amount of information it starts to confuse the eye to what you should look at first. and isn't obvious at first what the designs main function is.

Why is a crit useful?

These are points why Crits are an important factor to a graphic designer.

• New Perspective on work, other people may produce ideas you might never have thought of.
• Ensuring your ideas are both legible and understandable
• Become more influenced by others
• Group problem solving
• To ensure you are heading in the right direction
• To learn from previous mistakes

5 important questions to ask during crits

• Who is the target audience?
• What is the desired reaction or response you want from the viewer?
• What context would this design be used in?
• What is the concept?
• What is the colour symbolism?

proverbally Yours // Message and Delivery Research

Most common disease/ cause of death from 1970 - 2008 found on ADPI website

​The ten most common diseases/causes of death from 1970 to 2008 per 100,000 population in the UK were:

• Coronary heart disease
• Cerebrovascular disease
• Pneumonia¹
• Malignant neoplasm of trachea²
• Bronchitis
• Emphysema and COPD³
• Diseases of pulmonary circulation⁴
• Malignant neoplasm of breast⁵
• Chronic liver disease and cirrhosis
• Diabetes mellitus
• Malignant neoplasm of stomach

The crude death rates given in the table below shows that the relative proportions remained the same from 1970 until 2008.

​	1970​	1980​	1990​	2000	2005​	2006​	2007​	2008​
All deaths​	1,178​	1,174​	1,118​	1,033.12​	967.26​	944.46​	942.49​	944.39​
From natural causes​	1,131​	1,131​	1,075​	996.02​	931.39​	910.46​	908.88​	909.91​
Coronary heart disease​	290​	314​	295​	210.68​	168.18​	156.31​	150.47​	143.75​
Cerebrovascular disease​	165​	147​	133​	103.23​	96.06​	91.08​	87.34​	86.57​
Malignant neoplasm of trachea2​	62​	71​	68​	57.35​	55.82​	56.52​	56.81​	57.56​
Pneumonia1​	84​	104​	57​	103.02​	57.81​	52.95​	51.59​	52.59​
Bronchitis, emphysema and COPD3​	-​	-​	-​	5.19​	45.96​	44.21​	44.72​	46.18​
Diseases of pulmonary circulation4​	57​	69​	40​	46.67​	44.72​	42.52​	42.98​	44.62​
Malignant neoplasm of breast5​	-​	-​	-​	42.54​	40.92​	40.21​	38.97​	38.87​
Chronic liver disease and cirrhosis​	3​	5​	6​	9.90​	11.91​	12.52​	12.46​	12.60​
Diabetes mellitus​	10​	10​	15​	11.00​	11.03​	10.63​	10.45​	10.52​
Malignant neoplasm of stomach​	26​	22​	17​	11.22​	9.43​	8.70​	8.62​	8.45​

It is also known that Males are the least likely to visit a doctor if they have medical (especially embarrassing) issues, after reading this About page I have picked up a few main points about Males visiting a doctor

• Men find it difficult to talk about illness especially if focused on sexual difficulties, genital and bowel problems, mental difficulties, depression, anxiety and drug or alcohol problems.

If taking a Doctors point of view this website gives a good in site into a few facts about doctors