CoP // Completed CoP publication - 'How Logos Work - The Psychology of Logos'

I ended up writing quite a lot more for the content of the publication than I initially intended, however as the subject of the publication is related to the subject of my essay however it focuses more on the psychology of colour, shapes and fonts rather than just what makes a successful logo.

I felt like I had to break down and simplify what elements make a logo seeming though the target audience of the publication will have more than likely never really noticed any form of visual communication as a piece of design.

The publication would be placed in shopping centers as a free brochure, just as a bit of fun, and it gives the average consumer the chance to learn a little more about how design shapes the world around us and can control us in subtle ways.