CoP // Colour alteration experiments for use in Publication

This is a small visual experiment i did for 'The importance of Colour in Logos ' section of my publication, I have got a vector of two popular logos which are both drinks manufactures but have hugely different target markets, and their logos show that quite clearly, the Guiness logo is aimed at an older male audience and uses colours to portrait sophistication, power, elegance, quality and purity  as well as follow the coour of the Guiness drink itself.

The Fanta logo is aimed at a younger target audience, mostly children and young teenagers, therefore the colours reflect the mood they want their audience to feel, bright and happy as well as the fact it reminds people of summer, sunshine, the seaside, beaches and of course, oranges.

therefore once I swapped the colour scheme of both logos it completely transforms the message that the logo was originally trying to give out. not only that, but the logos even though we know what they belong to, really don't feel like the original logos anymore and definitely don't suit there new colours and neither do the products they are representing.