Monday 4 March 2013

Design Practice 2 // Beer bottle packaging research

The packaging of the beer bottle will be one of the main features in my product range, it will have to be consistent with the design of the other product range, but must also incorporate a historical element which clearly links the design to the Vikings.

I started looking at some beer packaging which contains unique and interesting elements whch I could use for inspiration when designing my brand.

Designed by - Bleublancrouge

Quite a small and compact example of beer packaging, but i like how neat the product as a whole comes together, the design wastes no material and fits together nicely.




Designed by - Fuerzza

I really like this range of designs, the label and the paper bag packaging is really simple to produce but the outcome is great, it would be just a case of screen printing onto the paper bag, which creates an old fashioned style of visual. This may be something to remember.





Designed by - Oliver Lan

A bit of a scrappy design, but again it is a nice concept idea, I could produce a standard bottle carrier but shape the endges in such a way that it represents a viking long boat for example.


Designed by - Chrystel Jung

This design proves that it doesnt have to be standard packaging, the bottles can be connected in some other way.

It might be worth me exploring some other methods of connecting the loose bottles without being too generic.


Designed by - Sarah Bina

Again the design is a little dull, but the range of different bottle shapes and sizes would be a nice idea, perhaps each bottle could represent a different viking and have the shapes, size and personality (in design) as a legendary viking.


Designed by - Pereira & O’Dell

The stock material of this packaging is great, the sack texture would link well to the viking theme and I could screen print designs straight onto the material so after the textiles had been shaped into the right shape it should be quite simple to produce. I really do like these designs, it could be a really good process to use.



Designed by - Marco Manansala

Totally unique design, the packaging makes this brand completely, they have decided to go extremely literal in their design concept. The box they have created is really nice, It was suggested to me last week that maybe I should produce a wooden packaging, like a barrel so this more literal direction may be more successful in the long run.


Designed by - Jess McGeachin

This reminded me of medieval church windows, in every way, even to the frosted glass finish of the bottle. It links well historically while also being modern and unique conceptual design.


Designed by  - Gustavo Bife Fernandes

Some form of wrapping paper, with a unique design for each bottle would be a simple and cheap way to produce individual packaging for each bottle, this method would also allow me to incorporate screen print into the process.



Designed by -  Karl Grandin & Martin Justesen

I would be a really nice label design especially the one on the right if it was cut into sections (by laser cutter) and the background colour is the bottle and beer colour.


Designed by - Rodrigo Granese

This is similar to another design I found on an earlier post, but the logo printed straight onto the glass bottle, I think this would look so good with the patterns from the vikings, or even the viking alphabet.,


Designed by - Bob Studio

This design is awesome, it is my favorite beer bottle packaging I have found, I have seen numerous beers that are packaged in jars, but this works brilliantly, the long pint sized jar as well as the vinyl transparent label.


Designed by Justin Hawkins

Another brilliant example of a retro style beer can design, it's a really well thought out nicely design can which gives a nice vintage look which is only strengthened with the jar container.


Designed by -  Wonchan Lee



Designed by - Sanyukta Kothari 



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