The 5 key points in my essay that I concluded were the most important factors to creating a successful logo
- Simplicity
- Surprise factor / Cleverness (Hidden visual messages relating to name/ skills of brand)
- Versatility (works on different media and at different scales)
- Originality (unique designs that have not been copied or majorly influenced by brand competitor)
- Message (underlying message of logo, keeps consistent with brands personality and specific target audience)
I want to create a publication that gives a brief overview of the psychological effects that different aspects of logos have on a consumer. It seems that the 3 key elements that can create emotion from a viewer that can also be controlled by the designer are
- Colour
- Shape
- Font
I have sketched out a quick flow chart which hopefully gets accross how I intend to structure the publication and the different headings and sub headings that I will use.
I have actually found preparing flowcharts / some form of graphic really helpful when initially designing a publication, it helps me understand my progress as well as understand the direction i want to project to go in.
It overall gives me a lot more confidence throughout the project.
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