Context of practice essay question and 5 book bibleography.

The essay question I have chosen is;

'Advertising doesn't sell things; all advertising does is change the way people think or feel' (Jeremy Bullmore). Evaluate this statement with reference to selected critical theories (past and present).

Bibliography

1. Zyman.S, (2000), 'The End of Advertising as we Know it.', New Jersey, US, John Wiley & Sons Inc.

An insight into the changes of advertising, may be useful to research modern day advertising techniques.

2. Jewler.A.J & Drewniany.B.L, (2005) 'Creative Strategy in Advertising, eighth edition', California, US, Thomas Wadsworth

Understanding your target audience is an important element of advertising and this book is all about advertising techniques to attract audience.

3. Caples.J, Revised by Hahn.E, (1997) 'Tested Advertising Methods, fifth edition', US, Prentice Hall

It claims it is the "Bible" of advertising techniques.

4. Goddard.A (1998) 'The Language of Advertising', London, Routledge

How people use Advertising to manipulate an audience.

5. Phillips.J.M (1997) 'Ethics & Manipulation in Advertising', Westport, CT, US, Greenwood Publishing Group Inc.

Based on manipulative advertising and consumer choice.