Monday, 25 February 2013

Design Practice 2 // Bryan Ku - Pillow fight

 This is a really good concept and  a 'I wish I'd have thought of that' moment, this is a project called Pillow Fight by the designer Bryan Ku.

This has helped me think a little more outside the box when it comes to my concept, I think originally I was thinking to literally with my ideas and therefore i was struggling to relate my research on vikings with modern day graphic design.

This idea of taking weaponry and making them into pillows, allowing children or silly adults to fight with these weapons without injury.  




Bryan's range of pillows already consists of a viking axe but this project has really helped me get some more ideas of how I could use vikings to create products that aren't necessarily directed at vikings themselves or even historians or people who are interested in vikings, i could produce a range that uses vikings as a basis for design but could focus on a completely different target audience. For example, I could brand and package a viking beard trimming kit, which will be designed with Viking beards and and Viking culture in mind while actually being aimed at the modern day man with a long beard.





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