Context of Practice // lecture notes - Creative Rhetorics & creative flow

- involves interviewing 4 creatines, asking them about their creative process and creativity itself.

the fact that it is a joy to work 

 
Renzo Rosso - Fashion designer - Diesel

 How to tackle the challenge of the blank sheet of paper?

- Be stupid
- 'See things how they can be'
- Create the advertising as you would want to receive it.

- Creativity is dynamic
- Creativity is indefinable
- ' use your heart not your head' - is a very expressionist theory
-working in teams is essecntial

notion of the forms

- the physical world mimics the real

Ancient Greeks did not start modern civilisation but instead it was Afroasiatic

one of the left from greeks looks not real and and awkward where the one of the right has a much more realistic and fluid motion.

-Roman art was basically copying the ancient Greeks

9 different ways of defining creativity

Hegart mentions that creativity is an individual path.