After we initially decided to focus the travel guide on the business countries around Europe, after a group discussion after the crit, we then decided it would be a good idea to limit the amount of countries we involved in the book, due to the amount of information that we would needed to gather and incorporate into each section of the book would be far to great for the limited time scale of the brief, so therefore decided that America and China would be the best countries to focus on, as they have the highest amount of business travel from Britain.
Fact's an figures from an American website of the typical business traveler.
Typical Business Traveler:
- 16% are between 18-29 years old, while 10% are 60+ years old
- 53% have professional, managerial, or technical roles compared to 28% being sales or service workers
- 40% are women
- $76,100: average annual salary
- 5.4 trips per year
- 3.3 nights: typical length of a business trip
- 74% are less than 250 miles from point of departure
- 81% of trips are by personal vehicle compared to 16% by plane
- 102 miles, 816 miles: the median distance travel by car and plane
- 47%: business trips were to attend a meeting, trade show or convention
- 23%: fell asleep during a meeting
The above info graphic visually shows all the facts and figures from the above bullet points. They do this in a more comical cartoon illustrated way, which is not what we want to do, but the way they use graphs and charts, and the simplicity of the images will be something to take influence from.
No comments:
Post a Comment